a.
The
company’s website would need to be revamped with the latest and greatest
content. Simple and easy to use. A lot of video, audio and photos.
b.
The
new and improved website would need to be properly indexed in the search
engines that are most commonly used.
c.
Doing
the necessary research to find out what the most relevant and popular keywords
are in the category that I’m working with. If it is coffee some of the most
common terminology may be coffee club, coffee review, Starbucks, etc.
d.
After
discovering the most common keyword I would use those keywords on the new site
as much as possible. The more I can
input the keywords the better.
Content is
king even when it comes to SEO. In order to integrate the entire mechanics new
content will need to be published in the form of audio, video and text. All new
materials would need to be pushed via social media with the same keywords that were
used in the website. Video on YouTube, Twitter and Blogger should all be integrated
in order to push the new content.
Furthermore,
joining relevant conversations on social media and linking the website to those
conversations is another form of integration that can contribute to SEO.
The
biggest key here is patience and persistence. It doesn’t happen overnight.
Therefore, many companies start to lag on content creation, integrated social
media application, refining keywords and joining the conversation. It is imperative
to work on all aspects of SEO daily.
The below blog is a really good read about patience and SEO:
To sum it up, always remember patience, persistence, creative content and keywords. All else will be well.
